Rank higher on search engines with Nexo SEO services

Search engine optimization (SEO) is by far the best and most effective way of making sure the search engines pick up your website. Buzz words such as keywords (long tail and short tail keywords), titles, meta tags and link building, all form part of SEO, which, in the face of increasing competition for internet-user attention, is now a fine art. And like web design, video production and web programming, SEO is best left to the professionals.

Nexo offers a comprehensive SEO service – SEO friendly design, identifying keywords, registering your site with the major search engines (e.g. Google and Yahoo!) and ensuring your site complies with all good SEO practices to avoid blacklisting. Once the SEO is up and running, our team constantly monitors results and where necessary, tweaks SEO content to ensure your website climbs the rankings.

The long and short of SEO keywords

Keywords are an intrinsic part of SEO and one of the main ways a search engine will find your site. Keywords fall into two categories – short tail (or broad) keywords and long tail (or narrow) keywords. Short tail keywords are usually generic, short terms such as ‘video production’ or ‘luxury hotels’. Long tail keywords are longer and more specific, e.g. ‘video production in Marbella’ or ‘luxury hotels in southern Spain’.

Both short tail and long tail keywords have a place within a website, but the inclusion of long tail keywords means your website is more likely to be ranked higher on search engines. Conversion rates are also usually better from long tail keywords.
At Nexo, we practise what we preach. Our sister website, Solchannel, is an example successful SEO. Go to Google and type in ‘Marbella video’, ‘andalucia weather’ or ‘luxury hotels in Andalucia’ and see for yourself Solchannel’s first-page Google ranking.