Help a client choose your business with a Nexo online video profile

In today’s audiovisual world, online videos are one of the most popular viewing platforms and a growing marketing device. Just on YouTube, ten hours of web videos are uploaded every minute. An online video provides a unique spotlight for a business, product or destination.

Web videos have enormous potential as a marketing tool, a fact recognised by the increasing number of websites incorporating online videos. Nexo is a pioneer in web video – our sister website, Solchannel, is the first online video guide to Andalucia – and our highly talented team is more than aware of the huge impact a web video can have on a marketing campaign. We believe no self-discerning website should be without online video features.
An online video gives a clear vision of your business or product and allows clients and customers to make a informed choice. Web videos also provide a highly effective advertising channel, a successful marketing strategy. Recent research has found that audiovisual content on a website increases brand recognition up to three times over conventional advertising.

Incorporating a web video into your company website offers tangible results quickly. A website with a web video leads to an increase in conversion rates and by extension, in your business results. In addition, latest technology allows real time tracking and analysis of online video viewing, an invaluable tool in determining future moves in your marketing strategy.

Ground-breaking streaming video technologies

Online videos are a world apart from normal videos and all too often, lack of expert knowledge and cutting-edge technology means web videos can be poor quality, too long and/or too heavy. Not so at Nexo. As ground-breakers in the art of web videos, we know all the ins and outs behind the different concepts and techniques in the production of an online video. Our in-house experts have the know-how and latest technology to produce online videos of the highest quality.

Using innovative techniques for video and audio compression, Nexo-produced online videos minimise file size and download time while maximising viewing quality and clarity. In addition, our thorough knowledge of video codecs and audiovisual proficiency guarantees that online videos produced by Nexo benefit from the very best in ICT.