José Luque García

Privileged Locations in Andalucia

The  locations of the El Fuerte group of Hotels are simply spectacular, with two properties in the center of Marbella, El Fuerte Miramar Spa, El Fuerte Marbella, two properties in Conil Cadiz, a rural hotel in the mountains of Grazalema near to Ronda and last but not least  an additional hotel in El Rompido.

The company  is currently working on new projects, such as the development of a hotel complex in Montego Bay (Jamaica) and an apartment-hotel in La Herradura in the province of Granada, Spain.

According to Mr José Luque García "The concepts of eco-tourism, green tourism, are giving rise to a wider awareness in keeping with our tourist sector – sustainable tourism and, more specifically, responsible tourism". “Priority to preserving the surrounding nature and culture in the areas in which business is carried out". Sustainable tourism, as opposed to eco-tourism, considers not only the environmental impact, but also the economic and socio-cultural factors involved in the process. This is defined as the balance between getting the most out of the economic, social, cultural and natural resources , together with visitor satisfaction avoiding any possible negative effects on the host society or environment.

Responsible Tourism is  an attitude which encompasses any form of eco or responsible tourism, and is based on the premise that in order to create wealth, it’s crucial to respect all key ‘stakeholder’ factors involved in tourism activity: the natural and socio-cultural environment, the shareholders, clients, employees, suppliers and public administration.