Promote your Business Online - On Video!

The internet audience in Europe reached 160 million people during 2007. These days, an average web user in europe spends 14 hours per week surfing the net, 11 hours watching TV and just around 4 hours reading newspapers and magazines. In Europe the online advertising industry increased in 27% in 2007 compared with the previous year and it is forecast for a growth of 35% in 2008. Its proven that the majority of travelers to Spain and Spanish property buyers uses the internet as their main research tool about their holidays and dream homes under the sun. For instance 43% of British people watch video on the internet at least once a week and as a consequence they watch less traditional TV. It is estimated that within the next 2 years as result of the increase of access to the broadband this figures will increase up to the 80% of web surfers watching online videos, which represents more 100 millions people just in europe.

According to the Wall Street Journal analysis, advertising with audiovisual content online, has up to three times more efficiency/success in creating brand awareness. In industries such as Spanish tourism and Spanish property, the advantages of portraying products on video are enormous. An image says more than a thousand words and a video says it all! Solchannel is the first and the only portal on Spain and Andalusia presented entirely in video in English. Solchannel is one of the websites with the highest rate of growth of visitors compare to other websites about Spain. Our audience are hollidaymakers arranging their trips online and those who are planning to relocate in Spain as well as English residents in Spain. We have the resources and expertise produce a movie of your business with a creative approach and with the highest standards of quality. Once we have filmed and produced your movie, we will organize a tailor made advertising campaign, so your video will have the maximum exposure to the right audience. First, we will arrange all the technical matters so that your video can be shown on your own website in great quality and optimum size. Of course, we will also display and promote your video on the appropriate section of the Sol Channel website where we will include a banner of your company, informative text, and a link to a map of your business and to your site. It will be a complete mini web-page about your business on Solchannel! We will also arrange a detailed campaign for your movie to be broadcasted on a selected group of associated Websites, making sure your video reaches a broader, yet still very targetted audience.

We can also produce an advertising spot for your business, to be shown at the beginning of our most popular movies, in order to guarantee that your message will be transmitted to our audience while they are watching one of our numerous videos. These advertising spots will be also automatically shown on movies embedded in our associated Websites. In case you choose not to have a movie produced for your company, but you still want to reach our audience, you can opt for a banner of your company or a link to appear on Solchannel, beside to the most popular sections or movies, relevant to your business activity. One of the most appealing and revolutionary aspects of video-marketing online, it is that you can reach a very targeted audience and measure results in a more accurate and reliable way than in any other medium. And the best of it all is that reaching a broad audience with audiovisual content its not as expensive as you might think…