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Advantages of video advertising online
Advertising on video through the web is a relatively new concept. The latest viewing figures show that nearly half of all British internet users for example, watch VIDEO of some kind on the internet at least once a week. And it's estimated that within two years, with greater access to Broadband, this will increase to 80% of web surfers. According to a recent Wall Street Journal report, advertising with “audiovisual” content online, is up to three times more efficient in creating brand awarness, representing an estimated 160 million people in Europe alone.

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Why advertise on video:

Online video advertising holds great promise. The high engagement factor of video, combined with the Internet's tracking and targeting capabilities, offers a valuable revenue stream for Web publishers and a highly accountable method for brand advertisers to sway the hearts and minds of target audiences.

Next year represents a mass-market benchmark, as more than 50% of the US population - 155.2 million people - will watch video online. How this audience reacts to online video advertising will ultimately shape the format. 2007 will show the greatest year-over-year growth for online video ad spending, rising 89% to $775 million. But more significantly, the growth rate will remain near or above 40% through 2011, when video ad spending will reach $4.3 billion.

Online distribution has boosted viewership and advertising revenues for current primetime television offerings and serves a strong differentiator in an increasingly fragmented market.
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