Why advertise on video:

Online video advertising holds great promise. The high engagement factor of video, combined with the Internet's tracking and targeting capabilities, offers a valuable revenue stream for Web publishers and a highly accountable method for brand advertisers to sway the hearts and minds of target audiences.

Next year represents a mass-market benchmark, as more than 50% of the US population - 155.2 million people - will watch video online. How this audience reacts to online video advertising will ultimately shape the format. 2007 will show the greatest year-over-year growth for online video ad spending, rising 89% to $775 million. But more significantly, the growth rate will remain near or above 40% through 2011, when video ad spending will reach $4.3 billion.

Online distribution has boosted viewership and advertising revenues for current primetime television offerings and serves a strong differentiator in an increasingly fragmented market.