The first online video guide about Spain & Andalucia | Home | Send us your video | Sitemap | Forum | Contact us | About us
Free
Subscribe
Advertise
with us
New
videos
 
Octuber news and events for November 2008
 
This week’s weather forecast
 
Solchannel has won the category for Business Innovation
 
 
November
21
Advantages of video advertising online
Advertising on video through the web is a relatively new concept. The latest viewing figures show that nearly half of all British internet users for example, watch VIDEO of some kind on the internet at least once a week. And it's estimated that within two years, with greater access to Broadband, this will increase to 80% of web surfers. According to a recent Wall Street Journal report, advertising with “audiovisual” content online, is up to three times more efficient in creating brand awarness, representing an estimated 160 million people in Europe alone.

TagsImage
View Forum Share Embed

Why advertise on video:

Online video advertising holds great promise. The high engagement factor of video, combined with the Internet's tracking and targeting capabilities, offers a valuable revenue stream for Web publishers and a highly accountable method for brand advertisers to sway the hearts and minds of target audiences.

Next year represents a mass-market benchmark, as more than 50% of the US population - 155.2 million people - will watch video online. How this audience reacts to online video advertising will ultimately shape the format. 2007 will show the greatest year-over-year growth for online video ad spending, rising 89% to $775 million. But more significantly, the growth rate will remain near or above 40% through 2011, when video ad spending will reach $4.3 billion.

Online distribution has boosted viewership and advertising revenues for current primetime television offerings and serves a strong differentiator in an increasingly fragmented market.
Solchannel.com © 2006 - 2008 All Rights Reserved - Terms & conditions